Design · 6 min read
How to Make a Political Campaign Website Work Better on Mobile
A mobile-friendly site does more than shrink a desktop layout. It makes the most important information and actions easier to reach with a thumb.
Put the main answer first
On a phone, visitors should quickly see who the candidate is, what office they seek, and where to learn more or get involved. Keep the first screen focused.
Shorten the path
Use a simple navigation, readable buttons, and links that are easy to tap. Donation, volunteer, contact, and voting information should not be hidden in a crowded menu.
Write for scanning
Use short paragraphs, useful headings, and meaningful link labels. Break a long issue page into sections. Avoid putting important details inside an image.
Test the real experience
Check the site on a phone. Test forms, menus, image crops, contrast, keyboard focus, and page speed. Ask someone unfamiliar with the campaign to find a specific piece of information.